Dr. Beau Lotto is a neuroscientist and a world-renowned expert in perception. His research reveals how we experience the world through our own versions of reality. As Beau explains, “The brain never sees the world as it actually is—only the world that is useful to see.”
By highlighting these insights, he helps individuals and companies rethink creativity and innovation. As a result, his work has inspired breakthroughs across industries.
Beau is also a three-time main stage TED speaker. In addition, he has spoken at major events like the G8, Google’s Zeitgeist, Wired, and the Oslo Freedom Forum. His expertise has been featured by Big Think, the BBC, National Geographic, Netflix, and PBS.
Moreover, Beau founded the world’s first neuro-design studio, Lab of Misfits. This unique space is part science lab, part creative studio. It takes a bold, disruptive approach to research. Through partnerships with global brands, the Lab blends science, art, and performance to explore key cultural ideas.
Importantly, their “experiential experiments” invite consumers to engage deeply with brands. In return, brands gain science-backed insights that fuel innovation.
So far, Lab of Misfits has partnered with Cirque du Soleil (on awe and wonder), L’Oréal (on empowerment), the Charles Koch Institute (on tolerance), BCW Public Relations (on insight), and the London Science Museum (on curiosity).
Finally, Beau’s latest book, Deviate: The Science of Seeing Differently, dives into the surprising science of creativity. It uncovers the unexpected link between perception, reality, and innovation.
