Jim Lawless is a trusted architect of transformation and culture. He has advised senior leaders at Apple, Microsoft, and Diageo, carrying that gravitas on stage. He is one of the world’s most in-demand keynote speakers, a record-breaking freediver, and a best-selling author.
Jim has inspired over a million people across five continents. Audiences consistently rank him the #1 motivational speaker outside the US in the Global Gurus public vote.
Respected for both his achievements and his humanity, Jim connects with people at every level. His talks challenge audiences to question assumptions and take bold action. He grounds his message in practical tools, highlighting agile thinking and decisive moves in a fast-changing world.
On stage, Jim captivates with energy, humour, and powerful storytelling. He speaks from lived experience, sharing the emotions, risks, and uncertainties of change. His credibility is immediate. He has guided leaders through transformation while personally achieving the “impossible.”
In just eight months, Jim became the deepest freediver in British history with a 101m dive on a single breath. In only twelve months, he transformed from non-rider to televised jockey. He also authored the global best-seller Taming Tigers.
Originally trained as a City of London commercial lawyer, Jim later studied at the Guildford School of Acting to deepen his mastery of communication and storytelling. In 2008, the Royal Society for the Arts elected him a Fellow in recognition of his business writing.
