Paul Adamson is a visionary business leader, entrepreneur, and international keynote speaker celebrated for his resilience, leadership, and capacity to inspire transformative change. His remarkable journey from professional sailor to revitalising Oyster Yachts, a prestigious British luxury yacht manufacturer, underscores his exceptional leadership.

When Oyster Yachts entered administration in 2018, Paul was brought in as part of the turnaround team. Under his guidance, the company restored trust in the Oyster brand and rebuilt its forward order book from £0 to over £185M in just 3.5 years, securing its long-term future and re-establishing it on the global stage.

Today, Paul channels his expertise into helping business leaders and teams navigate change, build resilience, and drive innovation. His keynotes and programs are more than just motivational talks—they are transformative experiences designed to equip organisations with the tools needed to thrive in an ever-evolving landscape. Companies like Indeed.com, Zurich plc, and Red Bull, along with organisations such as Valeo Foods Group plc, Horseware Ireland, Henri Lloyd, and The Shed Distillery, have all benefited from his profound insights in leadership, resilience, sales, marketing, and strategy.

In 2022, Paul faced a personal challenge when he was diagnosed with Follicular Lymphoma. He approached this adversity with the same strategies he advocates in his work, emerging stronger and more committed to his mission. Now in remission, Paul is a passionate advocate for the Follicular Lymphoma Foundation (FLF). His keynote at their inaugural gala raised over £500,000, demonstrating his ability to inspire and make a tangible difference.

Whether leading a company conference or an immersive business event, Paul’s mission is to deliver relevant, tailored keynotes that inspire audiences to turn challenges into opportunities, ensuring that organisations not only survive but thrive, becoming more agile and purpose-driven for the long term.