Timothy Armoo is one of the UK’s top experts in social media marketing. He founded the innovative influencer marketing agency Fanbytes. The agency later sold for an eight-figure sum to the global agency Brainlabs. Today, Timo serves as Vice President of Influencer Marketing there.
Named in Forbes’ 30 Under 30 for his achievements in Media and Marketing, Timo has become a leading voice in Gen Z marketing. He has been featured by the BBC, Forbes, Adweek, Business Insider, and TEDx. His awards include Huffington Post Entrepreneur of the Year and the Evening Standard’s “Most Influential Person in Advertising.”
Timo’s entrepreneurial journey began early. At 14, he started his first company, Alpha Tutoring. By 17, he launched Entrepreneur Xpress, which he sold 11 months later to Horizon Media. While studying Computer Science at university, he founded Fanbytes after spotting a gap in how brands reached Gen Z.
Fanbytes uses the Bytesights dataset, which tracks over 3 million influencers. The agency specializes in TikTok, Instagram, YouTube, and Snapchat. They help major brands like Samsung, Deliveroo, McDonald’s, Nike, Estée Lauder, and H&M connect with Gen Z audiences.
As an internationally renowned speaker, Timo has shared the stage with industry giants such as Reed Hastings, CEO of Netflix, and Rory Sutherland from Ogilvy. He writes guest columns for The Guardian, The Drum, and Campaign Magazine. His expertise in digital transformation, social media, and diversity makes him a highly sought-after keynote speaker.
Beyond business, Timo uses his influence for good. He founded the Fanbytes Fund to support influencer campaigns for black-owned businesses. This initiative addresses the lack of funding and support in that space. His innovative marketing approach has earned him a loyal following of tens of thousands on LinkedIn.
