Timothy Armoo is one of the UK’s top experts in social media marketing. He was the founding CEO of the innovative influencer marketing agency Fanbytes, which was sold for an eight-figure sum to global agency Brainlabs, where Timo now serves as Vice President of Influencer Marketing.

Named in Forbes’ 30 Under 30 for his achievements in Media and Marketing, Timo has become a leading voice in Gen Z marketing. He’s been featured in BBC, Forbes, Adweek, Business Insider, and TEDx, and has earned awards such as the Huffington Post Entrepreneur of the Year and the Evening Standard’s “Most Influential Person in Advertising.”

Timo’s entrepreneurial journey began early, starting his first company, Alpha Tutoring, at 14, and his second, Entrepreneur Xpress, at 17, which he sold 11 months later to Horizon Media. While studying Computer Science at university, he founded Fanbytes after recognizing a gap in how brands were marketing to Gen Z. Using the Bytesights dataset, which tracks over 3 million influencers, Fanbytes specializes in TikTok, Instagram, YouTube, and Snapchat, helping major brands like Samsung, Deliveroo, McDonald’s, Nike, Estée Lauder, and H&M connect with Gen Z.

As an internationally renowned speaker, Timo has shared the stage with industry giants like Reed Hastings, CEO of Netflix, and Rory Sutherland from Ogilvy. He’s a guest columnist for The Guardian, The Drum, and Campaign Magazine. His expertise in digital transformation, social media, and diversity makes him a sought-after keynote speaker.

Beyond his business success, Timo has leveraged his influence for good. He founded the Fanbytes Fund, which supports influencer campaigns for black-owned businesses to combat the lack of funding and support in this space. His innovative approach to marketing has earned him a loyal following of tens of thousands on LinkedIn.