Sam Jones is the founder of Gener8, a revolutionary web browser that empowers users to control and monetise their own data. Instead of letting large tech firms profit from personal information, Gener8 puts that value back in the hands of its users.
Sam’s mission quickly gained national attention. His breakthrough moment came on Dragon’s Den, where he delivered a pitch widely regarded as one of the best in the show’s history. The clip went viral, attracting over 25 million views online. This exposure catapulted both Sam and Gener8 into the public eye.
The impact didn’t stop there. High-profile investors such as Tinie Tempah and Harry Redknapp came on board, helping to fuel Gener8’s growth. With this momentum, Sam has set an ambitious goal: to grow the company into a £1 billion business by 2030.
That ambition is well-founded. Forbes has already recognised Gener8 as “one of London’s rising tech stars,” highlighting its innovation and potential.
Before launching Gener8, Sam built his career at Red Bull as a global brand manager. He led award-winning campaigns that aired in 165 countries, gaining deep experience in branding, marketing, and storytelling on an international scale.
Today, Sam brings that same energy to the stage. He speaks at leading tech and business events across the globe, inspiring audiences of up to 30,000. His talks blend insight, ambition, and a bold vision for a digital world where users reclaim control.
