Karen Green, former retail buyer and architect of the Buyer-ology® Framework, empowers leaders and managers to drive revenue growth by tailoring their approach through a structured understanding of their business customers.
As one of the UK’s top sales experts, Karen draws from her experience as a former buyer for Tesco and Boots. She then transitioned to selling, spending 10 successful years navigating the UK’s toughest buying market—grocery.
Now an award-winning business consultant, speaker, and performance coach, Karen has transformed the sales of hundreds of clients, including the UN International Trade Centre and Virgin Start-Up. She authored two best-selling books: “Recipe for Success: The Ingredients of a Profitable Food Business,” shortlisted for a business book award, and “Buyer-ology®: Know Your Buyer, Sell More, and Sell Better.”
A passionate foodie, Karen regularly volunteers as a judge for the Great Taste Awards and mentors start-ups for Mission Kitchen. She is a sought-after speaker, known for her deep understanding of buying and selling.
Karen inspires audiences to rethink their selling approach with engaging stories from her retail industry experiences. Her unique Pitch Perfect! system shows how to sell effectively and avoid common pitfalls.
