Karen Green, former retail buyer and creator of the Buyer-ology® Framework, helps leaders and managers boost revenue. She teaches business leaders to understand their business customers and tailor their approach.
Karen is one of the UK’s top sales experts. She started as a buyer for Tesco and Boots, then switched sides. For 10 years, she sold into the UK’s toughest market—grocery—and thrived.
Today, she’s an award-winning business consultant, speaker, and performance coach. She has helped hundreds of clients, including the UN International Trade Centre and Virgin Start-Up, grow their sales. She’s also the author of two best-selling books. Recipe for Success was shortlisted for a business book award. Buyer-ology® teaches readers how to know their buyer, sell more, and sell better.
A passionate foodie, Karen judges for events, like the Great Taste Awards and mentors start-ups at Mission Kitchen. Audiences value her deep insight into the buying and selling process, making her a sought-after speaker.
With vivid stories from the retail world, Karen inspires audiences to rethink how they sell. Her Pitch Perfect! system gives practical tools to sell smarter and avoid costly mistakes.
Enabling leaders to drive revenue growth through structured understanding of their business customers.
