Jon Billett is the founder of StoryQuadrant and a global expert in structured storytelling for sales and marketing.
He began his career as a tech seller, solution engineer, and enablement leader. At Salesforce, he built the company’s global storytelling program. Today, he partners with commercial teams at some of the world’s best-known tech companies.
In today’s noisy, distracted world, attention is in freefall. Buyers are overloaded and hard to impress. Most sales messages get forgotten before decisions are even made. Jon helps teams turn that challenge into a competitive edge.
He equips sales and marketing leaders with simple, repeatable story structures. These frameworks grab attention, build trust, and drive action.
His proprietary method—StoryQuadrant—is grounded in neuroscience and memory science. It gives sales, marketing, and solution teams the tools to tell stories that stick and spread—even when they’re not in the room.
Whether it’s pitch decks, positioning stories, success stories, or strategic messaging, Jon helps teams:
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Stand out in competitive markets
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Improve first-call effectiveness and consistency
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Make complex value easy to understand and remember
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Build internal champions who can retell the story up the chain
His sessions combine storytelling science with live sketching, engaging visuals, and moments of surprise. These “anchor points” lock the message in memory.
Teams trained by Jon consistently report shorter sales cycles, stronger differentiation, and better message recall. Whether launching a new product, aligning a go-to-market team, or closing high-stakes deals, Jon delivers more than inspiration. He delivers lasting commercial results.
