Danny Crates is one of the UK’s most accomplished Paralympians. He won gold at the Athens 2004 Paralympics, became a World and European champion, and set a world record. Danny also served as a London 2012 ambassador, helping bring the games to the UK, and proudly carried Great Britain’s flag at the Beijing 2008 Paralympic opening ceremony.
Since retiring from athletics, Danny has earned international recognition as a top motivational speaker, consistently ranked among the world’s best. With over 25 years of experience delivering keynotes globally, his talks inspire and equip audiences for success.
At 21, Danny lost his right arm in a devastating accident. However, he refused to let it define him. Six months later, he returned to rugby and soon after entered Paralympic sports, quickly rising to the top. His victory in the 800m at Athens stands out in a career where he won every major title, including World and European championships. Two decades later, he still holds the British 800m record.
Drawing from his personal journey and global business experience, Danny helps organisations build high-performance cultures and mindsets. He emphasizes the importance of setting and achieving goals, using his powerful ‘5 pillars of performance’—a tool any business can apply. Danny is also a skilled event host, leadership coach, published author, TV presenter, and the founder of the high-performance consultancy, 1404 Performance.
